The Mobile Commerce Briefing 2012-2016 行动电子商务市场:概况(2012年～2016年)

本报告提供行动电子商务市场上主要市场区隔相关整体概要，定义，概论与推动因素·阻碍因素，市场预测，为您概述为以下内容。

第1章 简介

第2章 行动电子商务市场区隔

第3章 市场区隔定义

• 行动银行
• 行动付款
• 行动零售

第4章 推动因素·阻碍因素

• 推动因素前3名
• 阻碍因素前3名

第5章 市场预测

第6章 建议

Abstract

Overview

The objective of this Executive Briefing is to provide the reader with insight scoped across the key segments of the mobile commerce market. The briefing draws on the following seven reports in Juniper Research's Mobile Commerce Stream.

Table of Contents

1. Introduction

2. Mobile Commerce Market Segmentation

• Figure 1: Mobile Commerce Market Segmentation

3. Market Segment Definitions

• 3.1 Mobile Banking
• 3.2 Mobile Payments
  • i. Digital & Physical Goods
  • ii. Contactless NFC
  • iii. Mobile Money Person to Person Transfer
• 3.3 Mobile Retail
  • i. Mobile Ticketing
  • ii. Mobile Coupons

4. Drivers & Constraints

• Figure 2: Mobile Commerce: Top 3 Drivers and Constraints
• 4.1 Top 3 Drivers
  • i. User Demand and Requirements
  • ii. Lower Churn for Mobile Operators
  • iii. Increase in ARPU
• 4.2 Top 3 Constraints
  • i. Business Model Issues
  • ii. Support Issues
  • iii. User Experience and Security Concerns

5. Market Projections

• Figure 3: Mobile Commerce Market Size ($m) - Financial Services Segments 2015
• Figure 4: Mobile Commerce Market Size ($m) - Non-Financial Services Segments 2015
• Table 1: Mobile Commerce Market Size by Segment ($m) 2015

6. Selected Recommendations